This urban food festival is great for understanding and introducing East London’s shabby-chic dining. Unlike many other festivals it is not about frilly food, michelin chefs and expensive bites. It speaks wonders about East London’s atmosphere. Trendy, urban and the hub of innovation and creativity this area is representative of a younger generation, people who have driven trend on upmarket food via home-style comfort cooking.
It hosts the most famous restaurants in the district who for one weekend, gather together to give you a taste of what they are about. Shabby-sheek but still expensive, going to many of these restaurants would cost quite abit to go to all. Its a great opportunity to nibble at a wide array of food.
Hosted in tabacco docks, what sounds rather quirky and underground is actually a very elegant location, High ceilings, it is like a better lit and more glamorous version of Covent Garden Market place. I was quitesurprised on the size and the architecture that greeted me on entrance. Much more sheek than shabby I must say. On first glance I thought the event would be more like a fair but actually there was huge sums of seating, candlelit dining, wine bar and live music making it surprisingly romantic.
I got stuck in. I went my my partners sister and good friend, and we all had out ‘must have’ bites list at the ready. I knew what I wanted to try and went for it. Big Apple Hot Dogs, Pizza Pilgrims, Dishoom and Spit and Roast.
Festival Pros and Cons.
Pros: Amazing setting and location, everything we ate was delicious, good fun and nice change from what you would usually get up to on a weekend.
Cons: I love strong flavours and choice, and what better place for choice but at a food festival? The only issue was the range was much more limited than I expected. Hotdog, fried chicken, Man n Cheese, burgers, pizza… I was hoping for a lot more depth and options in terms of what to eat. I felt alot of it were different versions of the same products. It was all american diner food. I expected a bit more choice in the types of cuisine offered. In that sense it was disappointing.
Pizza Pilgrims has taken by storm as pop-up restaurants, street food and fresh grub are at the moment food fashion. They drive their van around the streets of london sharing their love for true italian pizza. I ordered the spicy pizza, which ended up too spicy for me, but it was fresh and delicious! (£6)
Dishoom, the asian take on a pulled pork bun, with a pomergranite coleslaw and bombay chips, with a Indian Chai. My favourite dish! (£5)
Big Apple Hot Dogs: The Big Dog (£6)
Spit & Roast buttermilk fried chicken burger sliders (£3.50) … mmmm.